Mobify Closes $15 Million

Mobile startup Mobify completed $15 million in financing. Seven investors contributed to the round, among them Vistara Capital Partners, Impulse VC, Comerica Bank, Acton Capital Partners, BDC Venture Capital, and Plaza Ventures.

Mobify creates seamless customer journeys that incorporate progressive web apps (PWAs), which are automated web push notifications, accelerated mobile pages and native apps. According to the company, at the core of its technology are Google-backed PWAs, which are mobile websites that act like native apps, with access from the home screen, full-screen viewing, and the ability to browse while offline.

The Mobify platform delivers a unified customer experience across mobile web and apps while building customer relationships through push notifications and store drivers. The company’s customers include brands such as Lancôme, Carnival Cruise Line, Superdry, Columbia, eXtra Electronics, and ThinkGeek.

According to the company, the funding will be used to expand Mobify’s partnerships and accelerate innovation of its suite of solutions to improve customer experience and increase engagement and the likelihood of purchase.