Mastercard and Swarovski Launch Virtual Reality Shopping Experience

Today Mastercard and Swarovski launched a virtual reality (VR) shopping app for the Atelier

Swarovski home décor line, a collection of functional and decorative crystal home accessories designed in collaboration with world-renowned architects and designers. The app immerses consumers in a tastefully decorated home where they can browse and purchase items with Masterpass, Mastercard’s digital payment service.

Consumers place their phones into compatible VR headsets to enter the experience, which lets them walk through the virtual home and to browse designs by artists from around the world. Once in the VR environment, they are able to learn the stories behind each piece, read through descriptions, see pricing, and in some cases watch videos about craftsmanship.

“At Mastercard, our goal is to provide consumers with the choice to shop when they want, how they want in a manner that is as seamless and secure as possible,” said Linda Kirkpatrick, EVP at Mastercard. “The Swarovski VR app is an example of how Mastercard is bringing safer and richer retail experiences to life to address the full range of merchant and consumer needs.”