Martech Startup SpotRight Closes $6.8 Million

SpotRight completed $6.8 million in financing led by TechOperators and Silicon Valley Bank.

SpotRight aims to make it fast and easy to define and view custom audiences by targeting them across such top media-buying platforms as Facebook, Google, and TheTradeDesk. Using rich social media behavior analysis, combined with trusted and reliable consumer data, SpotRight seeks to help brands and agencies find customers and understand what makes them unique.

According to the company, the new funds will be used to expand product capabilities and to fuel SpotRight’s next phase of growth.