Marketware Appoints Alex Obbard as CEO

Marketware, the leading provider of SaaS healthcare relationship technology, announced today the appointment of Alex Obbard as CEO.

Obbard brings more than 25 years’ experience in all areas of revenue and profit generation for technology organizations, with significant experience driving SaaS-based sales growth. Most recently, Obbard served as SVP of sales at Solutionreach, the leader in patient relationship management with more than 100,000 healthcare professionals and approximately 25,000 practices.