LotLinx Appoints John Gottschalk as SVP

LotLinx, a leading VIN-specific digital marketing solution for car dealers, today announced that John Gottschalk has been named senior vice president of client relationships.

Prior to joining LotLinx, Gottschalk was SVP of dealer relations and business development at FordDirect, a turnkey digital marketing solution for Ford Motor Company. Before FordDirect, he spent several years at the family-run McCrackin Ford dealership in Pittsburgh PA, where he helped the dealership consistently make it into the Top 20 dealers within the Pittsburgh region.

“John has a deep understanding of the industry, and a strong track record of delivering innovative solutions which accelerate inventory turn,” said Eric Brown, President of Lotlinx. “John has worked directly with the country’s top dealers, manufacturers, agencies, and vendors and is highly respected by all. We’re excited to add someone of his caliber to the team.”