HighRoad Solution Names Dave Martin as COO

HighRoad Solution today announced it has expanded its executive team, naming Dave Martin as chief operating officer.

In his new role, Martin will oversee the professional services team responsible for implementing marketing technology platforms and manage the company’s expanding not-for-profit marketing consulting services practice.

Martin joins HighRoad Solution from Aptify where he worked as chief marketing officer starting in 2015. Before joining Aptify, he served as vice president of marketing and content for the Electronic Retailing Association for seven years. Earlier in his career, he worked in global telecommunications marketing, product management, and product development both in the United States and Europe.

“The addition of Dave Martin to our leadership team is a reflection of our agency’s growth, as well as a renewed commitment to the association market to provide exceptional digital marketing services that help organizations gain insight and grow revenue,” said Ronald McGrath, CEO and cofounder of HighRoad.