Fareportal and WayBlazer Announce Strategic Partnership to Use AI for Online Travel Agency

WayBlazer, an artificial intelligence company developing enterprise solutions for personalized online travel shopping, and travel technology company Fareportal announced today the launch of a strategic partnership.

With a portfolio of consumer travel brands that include CheapOair and OneTravel, Fareportal enables consumers to book online, on mobile apps for iOS and Android, by phone, or via live chat. It provides airline partners with access to a broad customer base that books high-yielding international travel and add-on services. After a successful pilot, Fareportal will be expanding its use of WayBlazer’s comprehensive AI platform to drive more contextually relevant search results for website visitors across CheapOair.com and OneTravel.com.

“We are extremely pleased with the results we’ve seen using WayBlazer’s technology,” said Fareportal founder and CEO Sam S. Jain. “Using their artificial intelligence product to optimize our hotel offerings, we’ve seen significant improvements in engagement on our website and an average conversion lift of 10% for hotel bookings.”

“With companies like Fareportal leading these efforts, travel is going through a paradigm shift with how brands are treating their digital experience,” said Noreen Henry, CEO of WayBlazer. “There’s a massive opportunity to improve search relevancy by delivering a personalized experience – and brands that are investing in this area are seeing a direct impact on their visitor engagement metrics and revenue.”