DoubleVerify appoints Olaf Mahr to Lead German Operations

DoubleVerify, a leading independent provider of digital media measurement software and analytics, today announced that Olaf Mahar has joined the company to lead its operations in Germany. Mahar will be based in Berlin.

In his new role, Mahr will be responsible for leading DoubleVerify’s regional sales and marketing efforts across Germany. Prior to joining the company, Mahr was CEO of VoodooVideo AG, a Hamburg-based video company with a proprietary player technology and network. He previously founded and was a managing partner at Pilot 1/0 GmbH, one of the largest independent online media agencies in Germany.

“The ability to deliver digital advertising transparency across every market and platform is critical for ensuring complete brand safety, and the need is particularly acute for our customers serving ads in Europe,” said Wayne Gattinella, president and CEO of DoubleVerify.  “Olaf’s experience and leadership skills will be beneficial in our efforts to expand our reach to customers across the region.”