DoubleVerify, a leading independent provider of digital media measurement software and analytics, today announced that Providence Equity has completed a majority investment in the company.
DoubleVerify provides online media verification and campaign effectiveness solutions for brand marketers, agencies, advertising networks, demand side platforms, exchanges and digital publishers looking to ensure quality advertising environments, campaign transparency and performance. DoubleVerify validates more than 60 billion advertising impressions per month for hundreds of Fortune 500 brands, advertising networks and media platforms.
Prior to the acquisition by Providence Equity, DoubleVerify had raised $46.5 million from investors including JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures.