Digital Media Startup TraceMe Brings In $9 Million

TraceMe announced it has secured $9 million in Series A financing. Madrona Venture Group led the round, with participation from Amazon, Bezos Expeditions, Alibaba Group, and Dick Clark Productions.

TraceMe is building a superfan platform that gives fans exclusive access to elite athletes, artists, and celebrities. The platform aims to take fan engagement to a new level, with an always-on feed of original content, daily personal updates, and unique channels to ask questions and engage. The company was founded by Russell Wilson, Super Bowl champion and Seattle Seahawks quarterback, and is led by CEO Jason LeeKeenan, a former Hulu and Zulily executive.