Consumer Startup Happy Returns Brings In $4 Million

Happy Returns announced it has secured $4 million in Series A financing. Upfront Ventures led the round, with participation from Chubbies, City Chic, Jaanuu, Paul Evans and Yosi Samra.

Happy Returns plans to transform ecommerce by solving the No.1 pain point of online shopping: returns. The company provides a method of returns that customers overwhelmingly prefer – in-person returns – through a network of physical return bars staffed by friendly, highly-trained “returnistas,” located in premier shopping centers, on corporate and college campuses and in other convenient spots. According to the company, customers benefit by avoiding shipping costs and getting immediate refunds, while retailers using Happy Returns save money through increased conversions and customer loyalty and satisfaction.

In its announcement, the company said the additional financing will enable Happy Returns to continue to expand its in-person return service.