Consumer Startup Allbirds Brings In $17.5 Million

Allbirds announced the completion of $17.5 million in Series B financing. Tiger Global Management led the round, with participation from Elephant Partners, Maveron, and Lerer Hippeau Ventures.

Allbirds is famous for its eco-friendly wool shoes. The company has created an innovative wool fabric made specifically for footwear, which it has used to design what it says is “the most comfortable shoe imaginable.” The merino wool used in Allbirds shoes is ZQ-certified, which means it meets stringent standards of sustainable farming and animal welfare. The company’s catalog of products include wool runners and wool loungers for both men and women. It also provides a 30-day money back guarantee.