Carey Ransom Appointed to Board of Directors by Bulzī Media
Bulzī, located in Newport Beach, CA, announced that its board of directors has appointed Carey Ransom, chief innovation officer for Experian Consumer Services, as a new member. According to the company, Bulzī is a leading digital out-of-home (OOH) technology and services company and a publisher in the hospitality segment of OOH.
Ransom has more than 20 years of experience working with software, Internet, and digital advertising technology firms. His previous roles include working as CMO of Payoff, CEO of RealPractice, and president of Truverse. In addition to his appointment to the Bulzī board, Ransom also sits on the board of OCTANe OC and serves as an advisor to several other digital technology firms.
“Bulzī has successfully bridged the chasm between digital advertising demand to digital OOH advertising supply, and the industry is now ready to respond to the opportunity,” said Carey Ransom. “The key to success was measuring OOH audiences directly and serving targeted ads based on the real-time view of the consumers exposed to the campaign[s].”