Apple Named Most Valuable Brand by InterBrand

Interbrand has ranked Apple, Google, and Microsoft as the three most valuable brands in its 2017 Best Global Brands in the technology sector. Now in its 18th year, the report’s theme is Growth in a Changing World, and it examines three key components: People, Technology, and Brands.

This year, the list features three new entrants: Ferrari at  Number 88, as well as Netflix and Salesforce, both of which make their first appearances on the list, at Number 78 and Number 84 respectively.

“We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life,” said Jez Frampton, global chief executive officer of Interbrand. “In this ever-shifting context, growth becomes more challenging, which is why businesses need brands more than ever. The Best Global Brands understand that brands are the platform for growth.”

The five top growing brands include Facebook (48 percent growth), leading for the second year running; Amazon (29 percent); Adobe (19 percent); Adidas (17 percent); and Starbucks (16 percent). More than half of the Best Global Brands came from four sectors: automotive (16), technology (15), financial services (12), and fast-moving consumer goods (9). Retail is the top growing sector in percentage terms (19%), followed by sporting goods (10%), technology (8%), logistics (7%), and financial services (6%).