Ad Media Veteran Rob Bochicchio Joins Marketsmith as EVP

Marketing agency Marketsmith, Inc., today announced the appointment of Rob Bochicchio as EVP of media innovation and strategy.

Bochicchio, formerly managing director of Blackwood Seven, is an advertising industry veteran known for his innovative and bold approach to media. He is highly regarded in the industry for his ability to identify and deliver new methods of directing media spending to get the greatest return on investment.

“Rob’s expertise is critical at this stage in our business,” said Marketsmith president Jill Draper. “His management expertise will allow us to bring that team to the next level, and he’ll also be spearheading several new business initiatives we have set to launch in the coming weeks.”