Acxiom Appoints New Leadership for Connectivity Division

Acxiom today announced the appointments of James Arra and Anneka Gupta as co-presidents of LiveRamp, a leading provider of omnichannel identity resolution for the digital marketing ecosystem.

Arra will lead the go-to-market strategy for LiveRamp’s client verticals: brands, agencies, data providers, platforms and publishers. Gupta will oversee product, engineering, marketing and general and administrative functions. Both will focus on expanding LiveRamp’s market reach and addressing broader market opportunities.

“I am very excited to announce the appointments of James Arra and Anneka Gupta as co-presidents of LiveRamp,” said Acxiom CEO Scott Howe. “James and Anneka are proven leaders with strong track records of innovation and business success. They are the natural successors to lead this business, and I am confident in their ability to drive LiveRamp forward.”

Since joining LiveRamp in 2013, Arra has held several key leadership roles across the business, most recently serving as its COO. Before LiveRamp, he was vice president of worldwide sales at TRUSTe, where he helped grow the company from less than 1,000 customers to more than 6,000 in just over three years. Prior to TRUSTe, he worked in a sales leadership role at Vontu, a data security company that was acquired by Symantec; before that, he was VP and general manager at FreeMarkets, a publicly traded SaaS company that merged with Ariba. Arra holds a BS in electrical engineering with a minor in quantitative economics and decision theory from the University of California, San Diego.

Anneka Gupta is a founding member of the LiveRamp team. Most recently, Gupta served as LiveRamp’s chief product officer, overseeing product strategy and execution. In 2016, Gupta was recognized as a Top 10 digital marketing innovator by AdAge. She holds a B.S. in mathematics and computational sciences from Stanford University.