Vista Equity Partners Acquires Applause for Undisclosed Sum

Private equity firm Vista Equity Partners has acquired IT startup Applause. Financial terms of the deal were not disclosed.

Applause empowers companies of all sizes to deliver great digital experiences (DX), across web, mobile and IoT as well as brick-and-mortar. The company delivers in-the-wild testing, user feedback, and research services by using its DX platform to manage communities around the world. This provides brands with real-world insights they need to achieve omni-channel success across demographics, locations, devices and operating systems that match their user base. Thousands of companies – including Google, FOX, Best Buy, BMW, PayPal, and Runkeeper – rely on Applause to maintain digital experiences for their customers.

Founded in 2007, Applause has raised a total of $115.8 million venture capital financing.