Super Heroic Secures $7 Million

Consumer startup Super Heroic completed $7 million in financing from an undisclosed investor.

Super Heroic designs footwear that aims to keep up with kids’ movements, inspire them to discover new places, and encourage them to hold onto invincible feelings of play. Super Heroic’s footwear features dual density performance mid-sole technology for comfort, mid-sole sidewall traction ridges for grip, and offset durable rubber outsoles for balance — all designed for play and stability on uneven surfaces.

In its announcement, the company said the inaugural rollout of Super Heroic features the TMBLR v1 sneaker, the first in a larger collection of products that will eventually include footwear, apparel, and accessories designed to encourage and enable imaginative play.