Stibo Systems Appoints New Senior Executives

Stibo Systems announced two executive appointments last week. Prashant Bhatia joined the company as chief marketing officer and Brad Crosby became North America president. Stibo Systems describes itself as a master data management solution company.

In his new role, Bhatia is responsible for product strategy, where he will be charged with continuing to build Stibo Systems’ leadership position in the highly competitive MDM market. He will focus on expanding the company’s footprint in emerging markets for new verticals, industries and geographies. Bhatia brings more than 20 years of experience at leading software providers, including JDA Software, RedPrairie, SAP and Manhattan Associates, helping them align marketing, product strategy, demand generation, and product management to drive sales and customer satisfaction.

“I am excited to join Stibo Systems as it embarks on the next phase of a continuing commitment to enable customers’ digital transformation journey,” said Bhatia.

In his new role as president of NA, Crosby will work to ensure that customers continue to capitalize on data in order to achieve high-value outcomes and optimize business operations. He will also help support Stibo Systems’ partner network and work to attract, develop, and inspire the next generation of professionals. With more than 25 years of experience working in the data industry at companies such as Actian, BDNA, and Informatica, Crosby is a proven leader in helping companies drive growth, improve customer satisfaction, and increase employee engagement.

“With a combination of advanced technology, industry knowledge, and commitment to customer success, Stibo Systems is powering business users to act with confidence in their data and adapt quickly to changing market conditions that allow them to anticipate what’s next,” said Crosby. “I look forward to helping Stibo Systems expand on its stellar track record of success, and help leverage their digital software solutions that drive demonstrable business outcomes.”

“I am thrilled to welcome Prashant and Brad to Stibo Systems’ executive leadership team, as each offers vital experience that will be invaluable as we enter the next phase of our journey to lead the business-first MDM market,” said Mikael Lyngsø, chief executive officer at Stibo Systems. “Our new leadership team will build on the foundation we helped establish, embracing a business-first mindset that helps customers connect information and people to confidently realize success in every era of business.”