Martech Startup SnapApp Secures $10.2 Million

SnapApp closed $10.2 million in Series B financing from Providence Equity Partners.

SnapApp helps empower marketers to create personalized interactive experiences that accelerate leads, activate buyers, and unleash growth. Based on a simple, drag-and-drop interface, the app makes it possible easily to create a wide variety of content types across multiple channels. SnapApp also provides robust integrations into top marketing automation tools to help users collect information that improves marketing efforts and accelerates purchasing.

According to the company, SnapApp will use the new financing to invest in product development, expand its sales operation, and explore potential acquisitions of small companies whose apps could be added to its platform.