The Daily Beast Appoints Mia Libby As Chief Revenue Officer

The Daily Beast today announced the appointment of Mia Libby as chief revenue officer. The Daily Beast, which reaches more than one million users per day, is one of the web’s fastest growing publishers and is dedicated to building a strong and sustainable model for high quality digital journalism.

In her new role as CRO, Libby will oversee all revenue, with an emphasis on growth and expansion to key markets between the coasts. Her focus will also be on growing The Daily Beast’s branded content studio, BrandBeast, and its expert contributor network.

Prior to The Daily Beast, Libby worked at Fusion Media Group, a division of Univision Communications Inc (UCI), where she served as senior vice president of advertising sales and oversaw FMG’s national digital ad sales team. Prior to that she was senior vice president of global sales and partnerships at Gawker Media when it was acquired by Univision. She was instrumental in the integration of the GMG brands into FMG, helping to create one of the largest digital media groups on the web.

“Mia is a bonafide expert when it comes to harnessing an audience’s passion and deep engagement and translating that into real advertiser value,” said Heather Dietrick, president and publisher of The Daily Beast. “As we look to grow and diversify revenue, Mia’s knack for helping brands tell their stories and connecting them to influential audiences in unique ways will remain a core driver of our business. Her track record of developing best-in-class content studios at both Gawker and the Onion will propel the award-winning work we’re already doing at The Beast. I’m thrilled to be working with her again.”