Bridg Raises $11 Million

Software startup Bridg announced the completion of $11 million in Series B financing. Four investors contributed to the round: NextEquity, Visa, March Capital Partners, and Morpheus Ventures.

Bridg is a customer lifecycle management platform with a goal to help retail and restaurant chains predictably grow same store sales.  Bridg delivers software-as-a-service to help marketing and finance teams analyze sales transaction data to understand every customer’s value and to take automated action to improve customer acquisition, spend and retention.