Bizible Secures $8.1 Million

Software startup Bizible announced the close of $8.1 million in financing. Three investors participated in the round: Scale Venture Partners, Madrona Venture Group, and Square 1 Bank.

Founded in 2011 by former Microsoft and Bing advertising veterans Aaron Bird and Peter Thompson, Bizible has developed patent-pending marketing analytics technology that allows companies accurately to track offline revenue back to its exact online marketing source, making it possible easily to measure and optimize marketing ROI. In the first product release, Bizible has partnered with Salesforce.com to create an integrated marketing analytics platform that allows businesses to close the loop between online marketing and revenue.