Software Startup PebblePost Raises $32 Million

PebblePost announced it has secured $32 million in financing. Three investors participated in the round, among them Horizon Technology Finance and Silicon Valley Bank.

PebblePost invented programmatic direct mail to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12 to 24 hours. The company’s patent pending digital-to-direct mail platform integrates segmentation, campaign management, production, analytics and optimization with the goal of combining the power of intent data with the effectiveness of in-home to achieve far higher responses, conversion rates, and ROAS.

In its announcement, the company said PebblePost plans to use the proceeds to enhance customer operations, expand its product, enter new markets, and add talent. The funds will also provide working capital flexibility as the company expands to enterprise brands across multiple vertical markets.