The Rubicon Project Acquires Ntoggle for $38.5 Million

Online advertising technology company The Rubicon Project announced today that it has acquired software platform Ntoggle. The transaction was completed on July 14, 2017, for aggregate cash consideration of $38.5 million.

Founded in 2014, nToggle delivers heightened efficiency and transparency for buyers and sellers amidst the rapid rise of programmatic advertising. nToggle’s proprietary algorithm-driven software platform helps supply and demand partners manage the ever-expanding bid stream. Its big data platform “toggles” real time bidding requests across digital media, using the latest analytical and machine learning techniques  to match supply and demand optimally.