NewStore Brings In $50 Million

Mobile startup NewStore completed $50 million in Series B financing. Three investors participated in the round, among them Activant Capital Group and General Catalyst Partners.

NewStore is a mobile retail platform that empowers brands to deliver extraordinary end-to-end shopping experiences. Working in conjunction with existing ecommerce platforms such as SAP Hybris, Oracle ATG, and Magento, NewStore allows brands to deliver a mobile-first retail experience designed around the fact that customers want to buy anywhere,

anytime, and with single-touch simplicity. NewStore was founded in 2015 by Stephan Schambach, who was the founder of Demandware, a publicly-traded enterprise ecommerce platform acquired by Salesforce for $2.8 billion in 2016.

According to NewStore, it will use the investment to expand its platform and roll out its omnichannel retailer solution.