Martech Startup NovoRoll Secures $2.5 Million

NovoRoll announced it has completed $2.5 million in financing from Silicon Valley Bank.

NovoRoll is an advertising technology company that specializes in delivering cross-platform video monetization and advertising solutions. The company empowers hundreds of the world’s leading publishers, SSPs, and ad networks easily to distribute video ads to any device and ad format. It is headquartered in San Francisco, CA, with offices in Seattle, Tel-Aviv and eastern Europe.

The company revealed that proceeds will be used to enhance its cross-device video advertising platform and to fuel European and growth in APAC countries.