Internet & IoT Startup Dynamic Yield Closes $9 Million

Dynamic Yield announced it has raised $9 million in Series C financing. La Maison and Deutsche Telekom Strategic Investments participated in the round.

Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps, and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, product and content recommendations, automatic optimization, and real-time messaging. Dynamic Yield currently personalizes the experiences of more than 500 million users globally and counts industry leaders like Under Armour, Europe’s fashion leader LaModa, MakerBot, and Liverpool Football Club among its customers. Based in New York, the company has more than 100 employees in eight offices worldwide.

According to the company, the new investment will help it expand into Europe.