Ibotta Secures New Financing

Fintech startup Ibotta announced the completion of a new round of financing. GGV Capital, Harbor Accelerator, and Haystack Fund participated in the funding.

Ibotta develops apps that pay users for reading about products on their phones or tablets before buying them in affiliated retail stores. The company provides a mobile experience that replaces couponing with fun, game-like interactions that give consumers what they actually want: rebates redeemable in all major retailers, and real cash rewards instead of credit or points.