Hudl Raises $30 Million

Digital media startup Hudl announced the completion of $30 million in financing. Three investors participated in the round: Accel Partners, Nelnet, and Jeff and Tricia Raikes.

Launched in 2006, Hudl is a software platform that provides video analysis and coaching tools for sports teams. It enables coaches to upload footage of games, practices, and opponents; to break the video down; to add telestrations, voice clips and text feedback; and to deliver the video and coaching notes to their athletes. The company also allows athletes to build highlight reels and promote themselves to recruiters. It currently serves more than 13,000 high schools, 80 percent of Division I colleges, more than 80 percent of Div II/Div III/NAIA/Juco colleges, 10 NFL teams, 2 NBA teams, 8 NHL teams, and more than 2,500 youth teams across 20 different sports.

In its announcement, the company said it plans to use the funds to pair innovations in machine learning and computer vision with its in-house group of professional analysts, providing teams around the world quicker access to insights for training and game preparation.