FollowAnalytics Raises $10 Million

Mobile startup FollowAnalytics announced the close of $10 million in financing from an undisclosed investor.

FollowAnalytics works with Fortune 2000 companies to transform their customers into brand advocates through extraordinary mobile app interactions. With the FollowAnalytics mobile marketing automation and engagement platform, brands can use tools to monetize loyal customers and revitalize unresponsive customers by creating a succession of personalized, contextual “mobile marketing moments.”

The platform was built for mobile marketers, rather than developers, with the goal of making it intuitive and easy to use and implement. FollowAnalytics combines analytics that connect across CRM systems with machine learning to analyze and predict customer behavior and identify the right mobile moments to engage users.