Aptrinsic Secures $7.2 Million

Enterprise IT startup Aptrinsic announced the completion of $7.2 million in Series A financing. Three investors participated in the round, among them Storm Ventures and Opus Capital.

Aptrinsic provides a personalized product-experience platform that helps companies acquire, retain, and grow customers by creating real-time, personalized engagements driven by product usage data. With Aptrinsic, companies can implement product-led go-to-market strategies to increase product adoption and customer lifetime value.