Software Startup Cardlytics Secures $11.9 Million

Cardlytics announced the completion of $11.9 million in financing from an undisclosed investor.

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. The company partners with more than 1,500 financial institutions, including Bank of America and PNC, to run banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, Cardlytics uses these data insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago, and San Francisco.