Retail Tech Startup BlueFox.io Secures $7 Million

BlueFox.io announced the completion of $7 million in Series A financing. Four investors contributed to the round: Baseline Ventures, Panasonic Ventures, NewGen Capital, and Pentalog.

BlueFox provides retail stores and brick-and-mortar locations with tools to increase sales and effectively measure foot traffic. The company’s technology senses mobile phones in real-time. Without requiring consumers to download an app, opt in, or login, BlueFox’s technology aims to help businesses and brands sell more and engage with customers in any location.