MediaAlpha Secures $20 Million in Debt Financing

Digital Media and VR and AR startup MediaAlpha just closed $20 million in financing from Bridge Bank.

MediaAlpha is the industry’s first transparent, vertically integrated marketplace bringing Real-Time Bidding (“RTB”) to performance-based advertising. The innovative ad-tech platform is already home to some of the largest online insurance advertisers, offering them targeting capabilities using structured search and big data while helping sellers increase monetization using yield optimization algorithms.

For advertisers, the MediaAlpha Exchange offers a robust RTB demand side platform (“DSP”), with rapidly growing access to inventory from leading insurance publishers. The platform enables advertisers to use next-generation RTB to target and acquire customers via data-driven, custom audience and bidding strategies for clicks, call, and leads.

Publishers also benefit from MediaAlpha’s sophisticated demand management and yield optimization capabilities, which drive competition for and maximize yield from insurance advertising inventory. The platform’s analytics and reporting also gives publishers tools to create traffic acquisition strategies and make more insightful real-time business decisions.

The company revealed that it will use the flexible credit facility to accelerate growth and drive continued platform adoption.