High Brew Coffee Closes $17 Million
Consumer startup High Brew Coffee announced the close of $17 million in Series B financing. Boulder Investment Group Reprise and CAVU Venture Partners participated in the round.
Founded in 2014 in Austin, TX, High Brew Coffee is a cold brew coffee company that claims its coffee “is never in a rush.” Its proprietary brewing process starts by selecting top-quality beans from Central and South America and continues by applying a light-medium roast to the beans, changing their color and enhancing their natural flavor. Grounds are then soaked in filtered, ambient temperature water for hours, never using any heat. By letting time extract the flavor of the beans rather than heating them, High Brew Coffee states it gets a smooth, sweet, bold taste that is never bitter.
In its announcement, the company said that it intends to use the new funds to extend distribution of its line of variously flavored eight-ounce single-serving cans into additional markets.