Bright Greens Raises $2 Million

Consumer startup Bright Greens completed $2 million in seed financing. Blu Venture Investors and 1894 and participated in the round.

Bright Greens offers a simple alternative to the hassle of blending smoothies at home. The company pre-blends fresh green smoothies for customers and fast freezes them into small frozen smoothie cubes, which are packaged and sold in grocery stores or delivered to customers’ doorsteps. Customers simply add hot water to a jar, pour the package of smoothie cubes on top, close the jar and shake for a cold delicious, nutritious green smoothie.

The company’s CEO, Brian Mitchell, indicated that the capital infusion will be used for additional product development, expanded sales and marketing, and growth of the Bright Greens team.