Martech Startup FullStory Secures $15 Million

FullStory completed $15 million in Series B financing. Four investors contributed to the round, including GV, Salesforce Ventures, and Kleiner Perkins Caufield & Byers.

With a single snippet of JavaScript, FullStory can record, analyze, search, and play back all user experiences for any website, even the most sophisticated mobile and dynamic web apps. By reproducing exactly what the user saw, support agents can respond quickly and definitively to tickets without cumbersome back-and-forths with already frustrated users.

Fullstory has raised about $25 million so far. The company said it will invest the new capital in building out its machine-learning and sales teams.