Traverse announced it has raised $1 million in financing from an undisclosed investor.
Traverse generates incremental revenue for publishers from their deterministic match data. It powers the one-to-one matching of a specific user to his or her devices, typically using a hashed email address and a cookie or a mobile ad ID.
In its announcement, the company said it plans to use the funds to introduce its branding, accelerate new product launches and make strategic sales hires.
Enterprise IT Startup Traverse Secures $1 Million
