Ecommerce Machine Learning Startup Sidecar Secures $11 Million

Sidecar closed $11 million in Series C financing. Four investors contributed to the round, including Harbert Venture Partners, Osage Partners, and Ascent Venture Partners.

Sidecar develops a programmatic advertising technology that helps retailers get optimal results in product listing ad channels like Google Shopping, Bing Shopping, and comparison shopping engines. According to the company, retailers that use Sidecar outrank the competition, maximize revenue at a lower cost of sale, and increase new customer acquisition rates.

Sidecar said it will use the funding for additional development of its technology solutions, including Sidecar for Google Shopping, Sidecar for Facebook dynamic ads, and Sidecar for Bing Shopping.