Dor Raises $4 Million

Enterprise IT startup Dor announced the close of $4 million in financing. Three investors participated in the round, among them Zetta Venture Partners and Vertex Management.

Founded by two former Apple engineers, Dor created the first foot-traffic counter to be affordable, easy to install, and intuitive enough for anyone to understand. The service works on store manager’s mobile phones and desktops, providing information on foot traffic, conversion, and marketing effectiveness, historically, in the moment, and upcoming.