Consumer Startup The Farmer’s Dog Raises $8 Million

The Farmer’s Dog announced it has secured $8 million in Series A financing. Three investors contributed to the round: Shasta Ventures, Forerunner Ventures, and SV Angel.

The Farmer’s Dog delivers balanced and freshly made pet food, with recipes based on scientific data. The food is tested on humans and uses human-grade USDA ingredients. The meals are pre-made and pre-portioned and are customized according to a dog’s’ profile.

According to the company, the new financing will be used to develop new products, expand customer experience teams, and increase production capacity to bring fresh pet food to the mainstream.