BounceX Raises $31 Million

Martech startup BounceX closed $31 million in financing. Two investors contributed to the round, including Silicon Valley Bank.

Headquartered in New York City, BounceX is a leader in behavioral automation software and analytics. Its behavioral marketing platform is used by marketers to build complete profiles of their sites’ visitors, and based on those profiles to direct marketing efforts toward the most valuable outreach options.

The company said the new capital will be used to make strategic acquisitions, significantly expand the company’s engineering resources, and invest in its proprietary database and device graph.