Polish Startup SentiOne Raises $3.5M to Power “Social Listening” for Brands and Enterprises
SentiOne, a Warsaw-based startup that helps brands track and measure consumers’ online opinions and activities, announced today that it has raised $3.5 million from Venture TFI and Trigon TFI Group.
SentiOne was founded in 2011 by Bartek Baziński, Michael Brzezicki and Kamil Bargiel to fill a gap in the social analytics platform market. Until now, there has not been a tool to provide multilingual sentiment analysis of brand mentions. The SentiOne platform monitors brand-related online comments and content in 26 languages in real time, which allows marketers to search for relevant information based on specified sentiment, source, or keywords. According to the company website, its platform provides customers with instant access to more than 12 million mentions.
Multilingual capability is particularly beneficial to companies that aim to get a grasp on what their international customers are thinking about their brands and products. Indeed, several large multi-national consumer brands, including Procter & Gamble, McDonald’s, Nike, and Unilever, are among SentiOne’s clientele.
In an interview with TechCrunch, CEO Kamil Bargiel pointed out that simplicity is another strong competitive advantage of their product. While most of their competitor social analytics platforms require potential buyers to engage directly with a salesperson in order to open an account, SentiOne does all of these online. “We made it so simple and affordable that everyone can start monitoring their brand in 60 seconds,” said Bargiel.
