Immersive Media Company Matterport Acquires UK-based Virtual Tour Maker

In a further expansion into international markets, Matterport, the Sunnyvale-based provider of 3D and VR media rendering technology, announced today the acquisition of Virtual Walkthrough, a London-based company that creates 360-degree virtual tours and VR-enabled floor plans for residential and commercial properties.

Bill Brown, CEO of Matterport | Credit: Matterport

“The acquisition of Virtual Walkthrough accelerates Matterport’s growth into the UK and EU by adding a team with great experience and a set of strong customer relationships in the real estate market,” said Bill Brown, CEO of Matterport, in an exclusive interview with NewsCenter.io. “The Virtual Walkthrough team will be key to our plans for rapid expansion while also listening to the unique needs of the European markets.”Bill Brown CEO of Matterport

Matterport builds 3D media solutions for industries from real estate to entertainment. The company’s platform allows users to create and build on digital representations of real places. Even though the company has an established reputation among the property development community, it emphasizes it’s not just a technology provider for real estate marketing. Brown added that “unlike a lot of VR-only companies, we had a solid and scalable business even before the proliferation of VR headsets.”

In the immediate future, Virtual Walkthrough will continue business as usual while operating as a wholly-owned subsidiary of Matterport. By gradually integrating its virtual tour offerings with the new parent company’s latest technology, Virtual Walkthrough will eventually serve as the European headquarters for Matterport for business development purposes.

Matterport was founded in 2011 and to date has raised $61 million from five financing rounds. Its leading investors include Greylock Partners, Qualcomm Ventures and DCM Ventures, which recently raised $770 million to fund seed and early-stage startups.