Narvar Closes $22 Million Round To Fuel Demand for Post-Purchase Customer Engagement

With a fast-growing customer base and even higher month-over-month revenue growth, post-purchase experience provider Narvar has secured $22 million in Series B financing. The round was led by Battery Ventures, with participation from Fung Capital and Narvar’s early investors Accel Partners and Freestyle Capital.

Founded in 2010 by Amit Sharma, who formerly managed delivery and supply networks for Apple and Walmart, Narvar serves the growing demand among online retailers to keep their customers engaged during the shipment tracking, delivery, and return phases. The company has rapidly increased its customer base, which now includes 300 clients, including well-known brands such as Neiman Marcus, Sephora, NET-A-PORTER and Nordstrom.

“This new investment will allow us to double down on sales and marketing, accelerate new product development and solidify customer success efforts as we work to be the industry standard for leading retail brands,” said Sharma in a company statement.

Credit: Narvar

With an impressive management team of former Apple, eBay, Target and Walmart executives, Narvar aims to help ecommerce merchants cultivate brand loyalty among customers even as they are waiting for packages post-purchase. Narvar creates a custom “shipping and return” portal for each retailer, where customers can not only receive real-time tracking updates and live support but also interact with branded content and social media activities.

According to Roger Lee, general partner at Battery Ventures, who is joining Narvar’s board, “While most e-commerce companies have focused on enhancing the ‘front-end’ customer experience—improving the way they interact with a website while shopping—many don’t have the technology or insights to continue impressing customers after they’ve actually bought something.”

Indeed, while old and new players scramble to grab a piece of the online retail business pie, estimated to be more than $3.5 trillion by 2020, few possess the infrastructure of an Apple or Amazon that can support seamless post-purchase experience at an efficient and cost-effective level. Narvar’s mission is to provide the fast-growing population of online businesses with a competitive edge in customer relationship management after purchasing.

Narvar previously raised $10 million in Series A funding, led by Accel Partners, and $2 million in seed money, spearheaded by Freestyle Capital.