Mobile Startup Appboy Secures $50 Million

Appboy completed $50 million in Series D financing. Two investors contributed to the round, including ICONIQ Capital.

Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. The company’s mission is to empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands can gather and manage actionable customer data, allowing them to reach audiences with targeted, personalized cross-channel messaging. Appboy has been named a Digiday Signal Award Finalist for Best Marketing Automation Platform and a VentureBeat Omnichannel MMA “Best Bet,” and it was selected by Forbes as a Cloud 100 Rising Star.

The company revealed that the new financing will allow Appboy to continue its growth, replacing incumbent marketing clouds in email, driving leading brands into the future, and creating enriching customer experiences that foster long-term value.