Fatherly Raises $4 Million

Digital Media startup Fatherly closed $4 million in financing. BDMI and University of Texas participated in the round.

Fatherly is the fastest-growing parenting site on the web, targeting millennial parents who are entering the busiest and acquisitive phase of their lives. Fatherly has generated more than one billion video views this year, has been named Oprah’s favorite website of 2016, and, according to stories in Adweek, CNN, CNBC, and Digiday, has captured the hearts and minds of many young parents. In its first year of existence, Fatherly was nominated twice by as the Webby’s “Best Parenting Site on the Internet.”

By focusing on dads as well as young moms, Fatherly aims to capture both sides of the parenting market, providing differentiated content in a space saturated with “Mom” content and honing in on the insight that millennial parents increasingly share parenting responsibilities and purchasing decisions.

In its announcement, the company said Fatherly plans to use the money to expand the scope of its content, launch a podcast, develop original video series, and expand internationally in the next 18 months.