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Consumer Startup Winky Lux Raises $2 Million

Cosmetics startup Winky Lux Raises $2 Million
Credit: winkylux.com

Winky Lux announced the completion of $2 million in seed financing. Six investors contributed to the round, including the Female Founders Fund, BBG Ventures, GGV Capital, SoGal Ventures and TGZ Capital.

Winky Lux produces a line of color cosmetics made from top-quality ingredients. According to the company, its products are cruelty-free, paraben-free, phthalate-free, non-toxic, and heavily pigmented. The company does not test on animals, and neither do its suppliers. Winky Lux’s products are sustainably made and the company strives to offer beautiful and unusual colors at drugstore prices.

According to the company, funds will be used to expand digital campaigns, increase product offerings, and open the first Winky Lux pop-up shop in lower Manhattan.