Real-time customer data orchestration leader Tealium closed $55 million in Series F funding led by Silver Lake Waterman, Silver Lake’s late-stage growth capital fund, with participation from ABN AMRO Digital Impact Fund, Declaration Partners, and Parkwood. Tealium received more than $160 million in total funding to date.
Tealium strives to connect customer data across technology stacks and digital assets, including websites, mobile applications, point-of-sale systems, and call centers, enabling data freedom and agility. According to the company, its AudienceStream customer data platform, which launched in 2013, saw a 300% year-over-year increase in visitor profiles created. This purpose-built platform is designed to provide enterprises with a single view of their customers, serving as a secure central point of management across the entire data supply chain. Enterprises can integrate this data with any technology, retail channel, or marketing platform to build better customer experiences, invest in analytics and machine learning, and act on real-time decisions.
The company plans to use the funding to expand its data integration ecosystem, accelerate new product development, and further scale global go-to-market activities.